Sposi Magazine and Total Moods together with “Bridal Private Show”: an exclusive format to enhance Bridal Fashion Brands and Ateliers

“Bridal Private Show” is born, a new, glamorous, and exclusive format with which Sposi Magazine and Total Moods are committed to supporting and enhancing Bridal Fashion brands and ateliers. Here are all the details (on the cover, photo by Davide Licari).

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The collaboration between Sposi Magazine and Total Moods has been signed, and from today, they will work side by side to support and enhance the Brands and Ateliers of the Bridal world.

With a new, glamorous, and exclusive format – “Bridal Private Show” –, the industry editorial publication and the agency specialized in the development and distribution of Bridal Fashion brands aim to strengthen and highlight the network of excellence that makes up the sector's supply chain.

«The idea of the “Bridal Private Show” was born from the need to go beyond the classic trunk show model – explain Valter Quaglia and Giuseppe Ferrara, founders of Total Moods –, thus creating an event of value both for brides and for the Brands and Ateliers that choose to organize it».

«We work every day to enhance the network of excellence that makes up the Wedding and Bridal Fashion supply chain – emphasizes Massimiliano Bellomonte, general manager of Sposi Magazine – and we could not pass up a challenge like this: on one side creativity, exclusivity, and glamour; on the other, however, important business strategies and successful editorial activities».

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“Bridal Private Show”, what it is and how it works

So, the “Bridal Private Shows” will be intimate and private events, exclusive appointments for future brides who, in search of their dress, will experience a true emotional journey in the company of Bridal Couture experts and marked by special moments.

From the welcome toast to style consulting, from meeting a Beauty Expert to a tea break, including photo ops to share on social media and a bag with exclusive gifts, brides will enjoy almost two dreamlike hours. And immersed in this welcoming atmosphere, they will be able to discover, in an “exclusive preview,” the wedding dresses from the new collections.

“Bridal Private Show” is so named for a reason: entry to the experience is by registration and limited in number.

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From the mental coach to media coverage, what are the advantages for Brands and Ateliers

Bringing the bride back to the center of her journey, but without losing sight of the strategies capable of elevating, enhancing, and differentiating the Brands and Ateliers that embrace the “Bridal Private Show.” The format, in fact, has a dual purpose: to generate visibility and in-store traffic, positioning brands and showrooms in an exclusive context.

And even in this sense, nothing is left to chance. The program, in fact, includes for company employees an exclusive two-hour meeting with a mental coach, who will prepare them to face the day; and, moreover, will ensure the presence of an expert sales professional, who will assist the Atelier consultants during the appointments.

Adding further prestige to the format is the media coverage that Sposi Magazine will guarantee for each “Bridal Private Show,” through its channels, before, during, and immediately after the event: articles on sposimagazine.it, Stories and Reels on Ig, Newsletters, the editorial staff will recount each appointment, thus strengthening the value of those who made it possible and generating interest among future brides.